Advertising campaign promoted by Goethe-Institut to encourage sustainable mobility. I realized a logo and a poster.
For the design of the logo, I took advantage of the letters composing the name of the project to create the silhouette of a person riding a bike.
Advertising campaign promoted by Goethe-Institut to encourage sustainable mobility.
I realized a logo and a poster.
For the design of the logo, I took advantage of the letters composing the name of the project to create the silhouette of a person riding a bike.
Advertising campaign promoted by Goethe-Institut to encourage sustainable mobility. I realized a logo and a poster.
For the design of the logo, I took advantage of the letters composing the name of the project to create the silhouette of a person riding a bike.
For the poster I wanted to highlight the problem of pollution caused by motor vehicle and exhort people to chose a healthier and more ecological means of transportation: the bicycle.
The headline (A bell is ringing) takes advantage of the polysemy of the word “campanello” (bell) which refers both to the bell of the bike and also to a sign of alarm for the conditions of our planet.
For the poster I wanted to highlight the problem of pollution caused by motor vehicle and exhort people to chose a healthier and more ecological means of transportation: the bicycle.
The headline (A bell is ringing) takes advantage of the polysemy of the word “campanello” (bell) which refers both to the bell of the bike and also to a sign of alarm for the conditions of our planet.
